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Advertisements & Advertising
Your search for information on Advertisements & Advertising can include books, periodical articles, online databases, and authoritative Internet resources. Books Use the Library Catalog to find books on your subject. The general call number for books on aspects of Advertising is HF5821. More specific call numbers for your topics may be found by searching the catalog. Try the following Library of Congress Subject Headings but remember that this list is by no means conclusive. There are many more subject headings related to Advertising in the catalog.
Reference books are a good starting point for your research because they help you become better acquainted with your topic. Listed below are reference books that may be useful in your research.
The Library has several magazines that will have articles on Advertising:
Online Journal & Newspaper Articles Journals and magazines usually provide the most current information on a topic. Journal articles are more scholarly or professional while magazine articles tend to be shorter and more general. Newspaper articles, while not usually scholarly or professional, can give you the most current news and some additional facts on your topic. To find articles on your topic, use one of the online databases listed below. These databases usually provide full-text articles on almost every topic. They are available via the Library Home Page or MyLibrary. Conduct your search in these databases by using subjects and keywords similar to those you used to locate books. Online Databases for Advertising: See Databases & E-Resources for a complete description of Cerritos College Library online resources.
For remote access to the
library databases, see
E-Resources
Login & Searching Options.
Internet Sites The Internet can be a valuable source for supplementing the information you have gathered from books and periodicals. It is important that you evaluate the information you get from the Internet to determine if it is reliable and aids your research. A few Internet sites are listed here. AdCracker Bills itself as “an I-tool to create marketing & advertising concepts or campaigns.” Novice advertisers will find guidance through the processes of creativity, motivation, and brand creation in print and video formats. Links & search sites feature provides annotations for Web sites dealing with advertising-related content.
AdCouncil A nonprofit group conducting ad campaigns for the public good.
Advertising World http://advertising.utexas.edu/world/ Searchable, topically arranged collection of Internet “resources for advertising and marketing professionals, students and teachers.
Emergence of Advertising in America: 1850 - 1920 http://scriptorium.lib.duke.edu/eaa/ Images of over 9,000 advertising items and publications, showing the rise of consumerism in America in the late 19th and early 20th centuries. Soap, tobacco, and beauty products are some or the ads included.
Google Web Directory: Advertising http://directory.google.com/Top/Society/Issues/Business/Advertising/?tc=1/
Strategy Contains news, advertising campaign spotlights, strategic information, marketing research, information on marketing to youth and women, regional marketing information, and more.
The Trace of Advertising Giants http://www.ciadvertising.org/studies/st udent/96_fall/index.html Biographies of people in the advertising field, dating from the 1880s through the 1960s. Includes advertising examples.
LN 9/02 ; Latest Rev JL 01/08 Web Author:
Lorraine Gersitz
(lgersitz@cerritos.edu) |