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BA 114 Marketing

Course Description:

This course covers problems and organizations of systems of distributing goods and services in our business world. It will include promotion through retail and wholesale parallels, consumer buyer habits, pricing, budgeting, transportation, warehousing, sources and uses of marketing information, and marketing of agricultural products. This course can be taken in either a traditional or an online learning environment.
Transfer Credit: CSU

Text:

Title:              Principles of Marketing
Author:          Adapted by Bob Livingston, PhD; Cindy Moriarty
Publisher:      Lumen - Open Education Resources

eBook is available in the Class Website in Canvas via chapter/modules or in PDF format.

Getting started - The next step is to go to your specific course which is located in our course management system Canvas. Most instructors open course Canvas sites on the first day of course instruction or up to one-week prio. To go there, follow these steps:

  • Go to the Cerritos College homepage and log into CANVAS.
  • Students login using your 7-digit student number and your date of birth (MMDDYYYY).
  • For Canvas help, email: TNStudentHelp@Cerritos.edu  OR email the instrucor. 

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Last Update: 7/11/2019