BA 118 Fundamentals of Retailing
This course is designed to help the student develop an understanding of the problems,
policies, and methods of merchandising as carried on in retail stores. Topics covered:
careers in retailing, store layout, pricing goods, buying and receiving of merchandise
and customer services.
Transfer Credit: CSU
Retailing: Integrated Retail Management 2e, 2014
Ogden & Ogden
Bookstore: The bookstore does not carry this textbook...order it directly from the publisher
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