BA 153 Small Business Management
Course Description:
This course is designed to acquaint the student with the knowledge of principles,
procedures, and opportunities in small business management. It covers such topics
as entrepreneurial opportunities, developing a business plan, marketing, operations,
and financial management. It briefly covers the practical aspects of record keeping,
planning, and control.
Transfer Credit: CSU
Text:
Title: Essentials of Entrepreneurship and Small Business Management
Author: Scarborough and Cornwall
Publisher: Pearson Higher Education
ISBN: 9780134741086
The e-Book 180-day subscription costs $29.99,. To purchase the e-book subscription, go to www.mypearsonstore.com/stores/Cerritos/BusinessAdministration, and use the following information to access the MyPearsonStore page:
Username: Cerritos
Password: BusAdmin
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