Cerritos College shines in Super Bowl spotlight: alumnus Rhamondre Stevenson and ROI campaign ad on NBC Universo
Yesterday, Cerritos College made a splash during the Super Bowl thanks to proud alum Rhamondre Stevenson and its ROI ad campaign. Although he didn’t get the win, Stevenson made his Super Bowl debut as a starting running back. Stevenson, who began his collegiate career at Cerritos College before transferring to the University of Oklahoma, has become a key contributor for the New England Patriots. His journey from Cerritos College to the Super Bowl exemplifies the pathways available to student-athletes and highlights the impact of Falcon Athletics.
In addition to Stevenson's achievement, Cerritos College aired a 30-second ad on NBC Universo, a Spanish-language network that reaches a wide audience among Latino families in the Los Angeles region. The ad, which aired at approximately 6:35 p.m., reached an estimated 1.19 million households. This strategic placement not only boosted brand awareness but also highlighted the college’s #1 return on investment and its proud designation as a Hispanic-Serving Institution.
The campaign radiates excitement and positions Cerritos College as fun, student-focused, career-ready, and university-bound, while strengthening connections with the communities it serves.