BA 110 Advertising
Course Description:
This course covers the study of magazine, newspaper, radio, billboard, direct mail,
and other special forms of publicity. Problems of space, type, copy, and the preparation
of the complete layout are discussed. The principles of effective techniques with
ample practice in the preparation of different types of advertisements will be covered.
Transfer Credit: CSU
Text:
Title: Advertising & IMC: Principles and Practice, 11th ed., 2019
Author: Moriarty and Mitchell
Publisher: Pearson
ISBN: 9780134484129
The BA department has negotiated a $29.99 textbook rental option with Pearson High Education. Please visit MyPearsonStore: www.mypearsonstore.com/stores/Cerritos/BusinessAdministration
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