Open for In-Person Classes. Vaccination is NOT required for students.  COVID-19 Updates.


Phone System Upgrade: Feb. 11, 5 p.m. – 10 p.m. Some functions may be impacted.

BA157 Principles of Public Relations

Course Description:

This class explores the basic theories and principles of communicating information and concepts. Emphasis is on techniques and methods, with attention given to identifying audiences, using public relations tools, planning public relations programs and campaigns, promoting favorable relations with various segments of the public, and dealing with problem solving. The effective use of public information, publicity, and advertising is covered. This course is not available for students who are enrolled in or have completed JOUR 157.

Transfer Credit: CSU

Textbook Information:

Title:              Think Public Relations, 2nd edition, 2013
Author:          Wilcox/Cameron/Reber/Shin
Publisher:      Pearson

The e-Book 180-day subscription costs $29.99,. To purchase, go to, and use the following information to access our MyPearsonStore page: 

Username: Cerritos

Password: BusAdmin

Getting started - You've made it to this webpage, so you're on the right path. The next step is to go to your specific course which is located in our course management system Canvas. Go to and follow the instructions there.

Stay Connected

Site Map | Accreditation | Disclaimer | Document Readers | Report a Website/Accessibility Issue | Safety Reporting | Consumer Information Last Update: 7/27/2019