BA157 Principles of Public Relations
This class explores the basic theories and principles of communicating information
and concepts. Emphasis is on techniques and methods, with attention given to identifying
audiences, using public relations tools, planning public relations programs and campaigns,
promoting favorable relations with various segments of the public, and dealing with
problem solving. The effective use of public information, publicity, and advertising
is covered. This course is not available for students who are enrolled in or have
completed JOUR 157.
Transfer Credit: CSU
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