BA 118 Fundamentals of Retailing
Course Description:
This course is designed to help the student develop an understanding of the problems,
policies, and methods of merchandising as carried on in retail stores. Topics covered:
careers in retailing, store layout, pricing goods, buying and receiving of merchandise
and customer services.
Transfer Credit: CSU
Text:
Retailing: Integrated Retail Management 2e, 2014
Ogden & Ogden
ISBN: 1-930789-46-7
or 978-1-930789-46-3
http://www.textbookmedia.com/Products/ViewProduct.aspx?id=3859
Bookstore: The bookstore does not carry this textbook...order it directly from the publisher
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