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BA 110 Advertising

Course Description:

This course covers the study of magazine, newspaper, radio, billboard, direct mail, and other special forms of publicity. Problems of space, type, copy, and the preparation of the complete layout are discussed. The principles of effective techniques with ample practice in the preparation of different types of advertisements will be covered.
Transfer Credit: CSU

Text:

Title:              Advertising & IMC: Principles and Practice, 11th ed., 2019
Author:          Moriarty and Mitchell

Publisher:      Pearson
ISBN:             9780134484129

The BA department has negotiated a $29.99 textbook rental option with Pearson High Education. Please visit MyPearsonStore: www.mypearsonstore.com/stores/Cerritos/BusinessAdministration

Username:  Cerritos
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Last Update: 8/6/2020