BA 110 Advertising
This course covers the study of magazine, newspaper, radio, billboard, direct mail,
and other special forms of publicity. Problems of space, type, copy, and the preparation
of the complete layout are discussed. The principles of effective techniques with
ample practice in the preparation of different types of advertisements will be covered.
Transfer Credit: CSU
Title: Advertising & IMC: Principles and Practice, 11th ed., 2019
Author: Moriarty and Mitchell
The BA department has negotiated a $29.99 textbook rental option with Pearson High Education. Please visit MyPearsonStore: www.mypearsonstore.com/stores/Cerritos/BusinessAdministration
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